November 29 Giving Tuesday
GivingTuesday was created by some dedicated and visionary folks at the 92nd Street Y in New York City in 2012. This national day of giving was intended to be a reaction against the consumerism and self-interest of Black Friday and Cyber Monday.
It was initially conceived as a causeless day of giving—that is, the campaign was targeted at encouraging donations to any nonprofit, not to a specific mission. The organizers recognized that many people already feel a strong distaste for the holiday shopping season. GivingTuesday provides a wholesome and helpful outlet to them while changing the focus of many others to giving instead of spending.
